Scale a glacier, walk on Mars, travel to ancient Rome and then bust a drug ring, in this series of idents for National Geographic. What a great project from beginning to end – starting with an exciting open brief, developing the concept together with a committed client, and finally working with the entire team at The Panics on bringing the series to life. Each ident is based on a different theme in NatGeo’s rich programming and tells a story by showing two landscapes side by side. By finding contrast and connections between these worlds that are years – sometimes lightyears – apart, each ident aims to explore what it means to go FURTHER.